NewsCase StudiesEvents

Starting a Business in Holland


Starting a Business in Holland

Holland Business Experts

Related forum posts


  1. Produce Import Business from Spain to USA

    Hi there, I am interested in starting a Spanish Import Business. I would like to import spanish food products like wine, meats, cheeses and more. I am trying to figure out where to start doing research for this. What types of information should I be looking for? What are the potential import tax implications? How would I start to find networks for this? Financing tips?Thank you very

    Total Posts: 3 Last post by cchicken

  2. Can you provide list Exporting companies from Hong Kong with contact details ?

    At present we are doing research on Exporting companies from Hong Kong, so for the research purpose we are in need of list of exporting companies from Hong Kong Can you help us on this assignment ? Can you provide list Exporting companies from Hong Kong with contact details ?

    Total Posts: 1 Last post by cchicken

Why Start A Business In Holland?

With great liberalism comes great responsibility. The Dutch are liberal all right. But don't be mistaken, they take the reputation very seriously. As the rest of Europe sinks into legislative hell and civil assault, Holland maintains its adherence to the cause: the fundaments of freedom. The Dutch put their liberality into museums, onto stages and into cafes. It even spills out onto the streets, with their red lights, late nights and fishnet tights.

But that's the Netherlands that the Netherlands doesn't want to talk about. And rightly so. There is far more to the country than meets the stereotypical eye, and focusing on the reasons you went there when you were 18 is probably not the best approach. Adopt the Dutch mentality; take things in your stride, and business is no exception to the rule.

Like its liberal outlook on life, Holland's economy is an open, prosperous proposition, and, as with most things in the egalitarian model, everything is up for discussion. After a few comparatively lean years at the turn of the century, the turnaround in economic fortuity has been remarkable, and although initial recovery was a consequence of rising export growth, there are now signs that consumer spending and investment have become significant accelerators too.

Barriers for market entry are unsurprisingly low, and legalities are equally unequivocal. This coupled with a sophisticated financial model makes Holland a optimum country to set-up or relocate. It's a veritable EU-topia for foreign investment. The Netherlands punches above its weight in world business and politics. It has a thriving service sector and vaunts impeccable industries like science, electronics, food, flowers, the chemical industry, water technology, and engineering. It also provides local and alien businesses with a welcome environment, and accommodates international trade, efficient export, innovation, and synergy with some of the world's top corporations and research establishments.

Entry options are vast. As vast as the liberal eye can see, actually. And although the Dutch are resigned to the cold shoulder of high taxes, other facets of the fiscal system are hotter than a Red Light District window. The Dutch government have been cutting, exempting and reducing like they're having a January sale, and for small and medium sized companies, in particular, this means immeasurable opportunity. Coupled with the Netherlands flattering Anglophilia and their aptitude for Anglophonics, the advantages of establishing there are overwhelmingly in your favour.

What is the population?

The population of the Netherlands is approximately 16.81 million.

What is the currency and exchange rate?

The currency used in the Netherlands is the Euro.

What is the climate like?

Amsterdam has a mild, damp climate. However, the weather can be variable with temperature extremes even in summer. Spring and autumn, in particular, bring changeable, unsettled weather. In the winter months, clear, frosty days are not uncommon, with the coldest months being December to March. Rain is inevitable all year round.

What is the time difference?

The time in the Netherlands is GMT + 1.

What languages are spoken?

Dutch the official language, is spoken by around 90% of the population.

It is also an Anglophone nation. English is taught in schools and is widely spoken.

Approximately 2% of the population speak Frisian as their first language, mainly in the northern province of Friesland, where it is acknowledged as an official language. Turkish and Arabic are also spoken in the Netherlands.

Economic Overview

The Netherlands has convalesced from its economic slump at the turn of the century, and is currently in good shape for people wanting to set up a business. continued to be attracted by its amicable business environment. The pace of veritable GDP progress has toughened, unemployment has recouped, and the fiscal position has been rebalanced.

Industrial operations are overtly in food processing, chemicals, petroleum refining, and electrical machinery. A reliable agricultural sector employs approximately than 3% of the workforce and offers large surpluses for the food-processing industry and for exports.

Holland's economy has a keen international eye, and is one of the European Union's most vigorous hubs of trade and industry. In debt largely to its strategic location by the North Sea, it plays a vital role as a main port and distribution centre for worldwide business activity. The port of Rotterdam is annually responsible for over 350 million tonnes of goods, and is one of the largest ports in the world. Amsterdam's Schiphol Airport, on the other hand, is one of the biggest airports in Europe. And it is for these reasons that Holland is frequently alluded to as the Gateway to Europe.

Holland's position in global competitiveness has come from strength-to-strength, positing it in the global top-ten.

What are the essentials to know?


Many investors delegate commercial agents to assist with their accession to the Dutch market. If you are setting up a business in the Netherlands, it is recommended that you have written contracts with agents.

An alien company can establish their business in Holland without needing to form a local subsidiary. A local subsidiary is a branch-company; essentially an extension of the foreign, parent company. The foreign parent company is responsible for its liabilities.

During the late 1980s, Dutch law was altered to welcome the EU agency law. Pieces of this new law had already been part of Dutch national law for many years anyway. The law calls for agents to act in good faith. Commission must be duly paid and at least three months' notice should be given in the case of termination.

It is recommended that agreements with agents and/or distributors in the Netherlands be outlined in writing with specific terms agreed upon. It is also recommended that businesses seek legal advice before advancing with any agreement. Withdrawing from an agreement can be arduous and expensive if a representative proves unsatisfactory.

Labour and workforce

The Netherlands has one of the lowest unemployment rates in the EU, about 6% of the working population. This is predicted to decrease further over the next year or so to around 5%. The is a lack of professionals in some areas, like teaching and healthcare.

Holland has a well educated, multi-lingual population. It an Anglophonic nation. Businesses wanting to establish in there will benefit from the unequalled dexterity of language. Sales, secretarial and administration staff are invariably qualified with at least one other language with them. Obviously, this comes without the additional costs that such qualification would warrant in the United Kingdom.

Salaries are relatively high. The Dutch workforce is covered by a social security program, the expense of which is spread between employers, employees and government.

Labour legislation is rather convoluted and generally favours employees. It is recommended that legal advice is sought before advancing with any contracts; especially if you are uncertain of the implications.

Contracts of employment

The agreement between employer and employee is overseen by an official contract, invariably made in writing. There are two kinds of contract: individual contracts and collective contracts. Both contracts will outline the agreements on salary, working conditions, probation periods, and termination procedures.

There are regulations on minimum wages for young employees. Part-time and short-period work contracts are permitted.

As elsewhere is the EU, discrimination on grounds of sex, race, nationality and religion is not tolerated.

Workers councils

If you employs more than fifty people, a workers' council must be established. This board is entitled to an involvement in the general aspects of the business; namely things immediate to workers - conditions, mergers, investments, etc.

Financial aspects

Additional to salaries or wages, employees are entitled to:

  • Holiday payment of at least 8% annual salary
  • Holidays (minimum 20 days a year)
  • Social security, providing for sickness, disability and unemployment payments
  • Pension plans

Minimum Wage

The monthly minimum wage is 1,264 Euros.

Are there any official agencies that can help me?

The Foreign Investment Agency (NFIA) is a Dutch government board tasked specifically with helping foreign investors establish in the country. It is located London. It is recommended you contact them at the earliest opportunity.

The NFIA is responsible for foreign investment, and has regional and local development organisations in Holland. It offers businesses a scope of fundamental economic, financial, statistical and technical information. This will help decide which area of the country, if any, is suitable to you. It has a computerised database of all relevant industrial sites, and will indeed organise trips to selected sites. Its services are confidential and at no cost to you.

The Chamber of Commerce can also prove beneficial. Most companies, with the exception of some small ones, must enrol with the Chamber of Commerce. The specifics required are name, address, place of establishment, business activities, legal form (public or private company) and management (members of the board of management, authorised representatives).


You'll be expected to be punctual and organised for meeting. Schedule appointments two weeks in advance if you're not far away, a month in advance if you are. Call within a few days to make sure all meetings are still proceeding. July and August are summer months in the Netherlands, so try and avoid these months for scheduling appointments if you can.

Business dress is usually dark and conservative with white shirts or blouses. Avoid colourful, busy ties or scarves.

Business cards and other materials can be printed in English and needn't be translated into Dutch on the reverse.

Privacy is, unlike for instance in the middle east, of utmost importance in the work. All doors are kept shut. Knock first and wait for a response. Conversely, remember to always close doors when you leave. Don't talk or gossip about other associates - it is frowned upon.

At the end of a business meeting shake hands with each person individually.

Click here to Ask an Expert about Starting a Business in Holland

Organisations that can assist with Starting a Business

  • > TMF Group

    TMF Group helps companies expand and invest seamlessly across international borders.

    More Details Visit Website
  • > Kompass (UK) Ltd

    If you are looking to start up or expand a business overseas then you will need a targeted and reliable data list to find new customers in your new market.

    More Details Visit Website
  • > B2B International

    B2B International is a global market research agency that specialises in b2b markets. With experience in every industry sector and country imaginable, we are well placed to help you establish your business overseas.

    More Details Visit Website
  • > Medibroker Ė your health insurance partner around the world

    Expanding or launching a business overseas can be both exciting and rewarding. But no matter how big or small yours is there will be a number of issues to consider; administrative, financial and cultural to name just a few. Healthcare is important too but itís a subject thatís sometimes overlooked.

    More Details Visit Website
  • > WestHolland Foreign Investment Agency

    The WestHolland Foreign Investment Agency (WFIA) assists and advices international companies with Setting up, expanding or relocating their operations in the WestHolland region.

    More Details Visit Website
  • > Expatax B.V.

    Expatax is a tax and accounting firm in the Netherlands which is specialized in assisting companies and individuals who want to work and do business in the Netherlands.

    More Details Visit Website
  • > Radius

    Your Global Growth Experts. Radius helps businesses move into new markets, manage overseas operations or outsource entire global accounting and administration functions

    More Details Visit Website

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.