Croatia
Buying A Franchise in Croatia
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Franchising In Croatia
Franchising is the licensing out of a business name, product, technique, philosophy, trademark, etc, for a percentage of the income. Instead of setting up new outlets as part of your expansion, you license your existing business blueprint out to franchisees who then set up and manage it for you.
The benefits of franchising your business in Croatia include: more freedom, as the franchisee takes on major responsibilities; minimal expense; lower cost and higher profits; potential for fast growth; brand building.
Disadvantages of franchising a business in Croatia: although few, rely predominantly on your franchisees. They include: poor quality franchisees; franchisees not declaring all income; poor performance.
The doors are open for franchising in Croatia. However, the franchising formula is yet to become well-known and widely used business concept in the country. Popularization and promotion of franchising in Croatia with visible and tangible results is ongoing. A company expanding a business in Croatia may take advantage of the current condition of franchising in Croatia. The legal framework, with the candidature to the accession to the European Union, has been harmonised.
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