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When crating advertising campaign in Germany, is it important to be culturally sensitive?

#1 May 13 2015 11:13am

When crating advertising campaign in Germany, is it important to be culturally sensitive?

I have an ideas for an advertising campaign in Germnay, it would include a short video and some other promotional tools. I was wondering if it is important to be culturally sensitive and adapt to Germany'c culture? If yes, how could I do that? what kind of cultural aspects Germans like to see in advertisements?

I have an ideas for an advertising campaign in Germnay, it would include a short video and some other promotional tools. I was wondering if it is important to be culturally sensitive and adapt to Germany'c culture? If yes, how could I do that? what kind of cultural aspects Germans like to see in advertisements?
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